Rs. 500 m boost for Ceylon Tea promotion
By Chathuri Dissanayake
Government this week decided to extend the brand promotion scheme available for Sri Lankan-owned tea brands selling under the Pure Ceylon Tea label for 2018/2019, allocating Rs. 500 million.
The extension of the scheme was approved by the Cabinet this week with a few amendments, Cabinet Co-spokesperson Rajitha Senaratne said yesterday.
Under the scheme, eligible brands will have 50% of the promotional spend of their marketing campaign granted by the Tea Board, with a cap of Rs. 50 million.
The decision was taken to ensure that individual brand promotions happen parallel to the Ceylon Tea global promotional campaign, as requested by tea exporters, Plantation Industries Minister Navin Dissanayake informed Cabinet when presenting the paper.
Brands which ...