Apple apologizes for slowing iPhone, drops battery prices

Apple apologizes for slowing iPhone, drops battery prices

Apple has apologized to customers for how it rolled out an update that can slow down older iPhones. It is offering cheaper battery replacements to make up for it.

In a lengthy message posted on its site Thursday, the company gave an in-depth explanation for the controversial update. To make amends, Apple will temporarily drop the price of replacement batteries to $29 starting in late January. The price will go back up to the usual $79 in 2019.

Customers are upset with the company over a software update that deliberately slowed down older phones in some situations to extend battery life. Some thought it was a ploy to get people to upgrade to new devices. A number of people have filed lawsuits over the feature and are seeking class action status.

The feature will stay on phones, but Apple says an upcoming iOS update will “give users more visibility into the health of their iPhone’s battery.” It did not say if it will give them the ability to turn the feature off or on.

“We know that some of you feel Apple has let you down. We apologize,” said the message.

The company confirmed the slowdown last week, but said it was part of a power management feature meant to prevent older batteries from shutting down suddenly.

“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” the post said.

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