- Opens 70th branch, reinforcing islandwide presence
- Strengthens expansion plan by presence in strategic locations
- Keen to integrate all demographics into national development process
Having carved its name as a business entity that proudly upholds the vision of being a financial powerhouse that will foster entrepreneurial innovation and workmanship, Citizens Development Business Finance PLC (CDB) opened its newest branch in the city of the Eastern province of Sri Lanka Ampara. Situated in the central locality of 66 D S Senanayake Street, this newest branch which brings CDB’s branch network to a total of seventy, further augments CDB’s strong ethos of enriching lives through the extension of financial services, with an acute focus of integrating all demographics into the national development process.
Chief Guest Director/Chief Credit Officer of CDB Sasindra Munasinghe ceremonially inaugurated the branch. The opening was attended by a large number of customers who reiterated their confidence in CDB by availing themselves of the plethora of financial services solutions that CDB has on offer. The emphasis on innovation and the use of technology, among which are many firsts in the country, coupled with unparalleled customer service, have all presented numerous laurels on CDB throughout its history of twenty years, giving this financial services powerhouse a firm foundation to be ‘Your Friend’ as its tagline indicates.
Manned by a team of highly dynamic motivated individuals who mirror CDB’s values in customer service excellence, the Ampara CDB branch will extend the usual portfolio of its extensive services to this town. From fixed deposits to savings accounts and lending facilities including personal loans, gold loans, business loans, property loans and leasing, CDB will serve the community of Ampara extensively. The currency exchange facilities that CDB offers will also be a boon to the large number of diaspora and expatriates in Ampara.
MD/CEO Mahesh Nanayakkara has always driven a strong mindset at CDB to make it a holistic financial services provider, believes that with CDB’s establishment in Ampara which combines a vibrant economic hub for the country with its dynamic trade and tourism persona, the Company will be adding a vital conduit to develop the town’s presence as a key economic driver for the country. “Our integrated business strategy is benchmarked on excellence at all levels and expansion to reach to every single of our citizenry is integral to our success. The fact that we are placed among the Top 7 NBFIs in the country is a testament to our commitment to serve our communities from every segment of society, reaching out through an integrated business model that uses state of the art technology and personal interaction for continued sustainability. Now that we are in Ampara, we can reiterate that focus even more.”