Lanka Property Web has done it again. Without stopping with its victory for the Best Website of
Microsite in the Professional Services sector for 2016/2017, the Company continued its relentless drive
for excellence enabling them to win the Best Digital-Integrated Campaign award for 2017/2018 at the
prestigious SLT Zero One Awards. This achievement is by no means an easy feat in this fast-moving
digital era, where anyone with a smart phone can have a digital presence selling goods or services. This
award demonstrates the dedication and focus the company has invested to become the top real estate
service provider in the country.
The SLT Zero One awards is devoted to recognizing institutions, individuals and brands that harness
technology to achieve great heights in their chosen sphere. With the myriad of opportunities available
to everyone in this digital era, there is intense competition whereby a great campaign becomes
essential.
Lanka Property Web was founded by Daham Gunaratna in 2007, amidst much skepticism if a local
property website could engage customers via a single digital platform. Without underestimating the
capacity of people to embrace technology to fulfill their needs, the site has harnessed innovate
technology and solutions to provide a service that added value, is efficient and effective.
LankaPropertyWeb offers free and flexible digital platform to landlords, property owners, agents and
buyers to advertise their properties for free and for prospective buyers to meet them online.
The SLT Zero One Awards identified the innovation, effective execution and outcomes which the website
has delivered based on an effective marketing and communications campaign that engaged numerous
stakeholders. LankaPropertyWeb tapped into all segments including non-newspaper readers,
expatriates and foreign real estate investors, bringing them together with local partners; exclusively on a
virtual platform.
LankaPropertyWeb is the most visited real estate website in the country with the highest number of real
estate advertisements from houses, apartments and land for rent, to properties for sale or lease. Its
easy accessibility coupled with search engine optimization has contributed to LankaPropertyWeb
sustaining its reliability, also offering filters to narrow a search, plus, displays the country’s only House
Price Index allowing better understanding of market fluctuations. Using digital marketing tools, the site
offers enhanced and advanced user experience.
By December 2017, the Company had achieved growth of 22% in the total number of visits compared to
the previous year to 1.94 Million users with greater time spent on the site. This is also due to the
enhanced and innovative features on the site with people deriving more benefit from its use. Over 61%
of advertisements have generated leads, whilst 54% of advertises state they sold or rented their
properties through LankaPropertyWeb. In the pipeline are plans of introducing a mortgage calculator, a
chat facility which connects the buyer and seller real-time, and chatbots to take care of basic requests.
LankaPropertyWeb recently acquired Lamudi.lk Sri Lanka’s 2 nd largest property portal to become the
single largest property portal in the country.
