INSEE CEMENT LAUNCHES CUSTOMISED CONCRETE SOLUTIONS TO REVOLUTIONIZE BUILDING INDUSTRY
Today’s ready-mixed cement industry in Sri Lanka primarily pivots on building contractors who unfortunately do not have the required skills to provide a high quality customized solution to home builders.
This is where INSEE steps in. INSEE Cement Sri Lanka the country’s reputed cement manufacturer of INSEE Sanstha Cement has launched an ambitious initiative to fill this gap with innovative solutions that go beyond traditional ready-mix.
“We are perhaps the only cement manufacturer in the country to launch ‘Forward Integration’ in contrast to Backward Integration that many companies are engaged in, to promote sustainable development endeavours. In other words, without simply offering commodity products, we have an array of solution-based concrete and are able to design our portfo...