‘Sell premium’ Thailand discourages discounts, wants high value tourists ; Perhaps Sri Lanka could have some learning

‘Sell premium’ – Thailand discourages discounts, wants high value tourists.

Thailand’s hotels, businesses and private hospitals should refrain from offering big discounts to lure tourists and focus instead on raising the country’s value as a premium travel destination, government ministers said.

We cannot let people come to Thailand and say because it’s cheap,” Deputy Prime Minister Anutin Charnvirakul said

“Hold your ground. Sell premium. The more expensive, the more customers,” he said. “Otherwise Louis Vuitton wouldn’t have any sales.”

– Perhaps Sri Lanka could have some learning that could be implemented in 2-3 years, that is positioning Sri Lanka for it’s diversity, authenticity, uniqueness and compactness. Sri Lanka offering everything that ASIA has to offer 🇱🇰 #kimarlif #realsystemchange

https://www.reuters.com/world/asia-pacific/sell-premium-thailand-discourages-discounts-wants-high-value-tourists-2022-07-04/